5 Ways to Use the Agent Video to Differentiate Yourself from Competitors
Let’s be real – no one gets excited about reading pages of notes in a property report. But you know what does grab attention? You. On video. Speaking clearly, confidently, and directly to your landlord. That’s where the Agent Video steps in.
Whether you’re a seasoned pro or still getting comfy in front of the camera, here are 5 ways that you can use the Agent Video to set yourself apart from other agencies!
1. Say Hi, Like You Mean It
Start your report with a quick, friendly greeting. A warm “Hi John, just finished up at your property” immediately makes it feel like a one-on-one conversation, not just another file in their inbox.
🟢 Why it works: It builds trust and reminds them there’s a real human looking after their investment.
2. Show, Don’t Just Tell
Is there a leaking tap? A wall that needs patching? Don’t just write it – show it. Use your Agent Video to highlight key maintenance issues visually, so there’s no confusion.
🎯 Pro move: Point things out while filming – “This is the cracked tile near the front entrance we mentioned.”
3. Use It as Your BDM Secret Weapon
The Agent Video isn’t just for reporting maintenance, it’s a standout tool your Business Development Managers (BDMs) can use to win new business.
By showcasing how your team uses 360° inspections alongside personalised video updates, BDMs can confidently position your agency as proactive, transparent, and deeply client-focused.
What your BDMs can say:
“We have a unique point of difference that sets us apart. We use 360° inspections with personalised video messages. It offers complete transparency and a personal touch. It saves time and streamlines communication. We’re committed to delivering you the best service possible throughout your investment journey.”
🎯 Why it works:
Including a short, walk-through-style video in your reports proves to prospective landlords that your team goes the extra mile, offering clarity, confidence, and care before they’ve even signed on.
🛠️ Bonus: And if there’s damage? That video becomes a powerful tool for showing how your team handles issues swiftly and professionally.
Want to learn more about using the Agent Video as a BDM tool? Check out our video about it below!
4. Bring the Tenant’s Care to Life
Without showing or involving the tenant directly, you can still use the Agent Video to give landlords confidence in how well their property is being maintained.
🧼 Try this: “The tenant is doing a great job keeping things clean and tidy – the kitchen and bathroom are spotless, and the garden is well cared for.”
🎯 Why it works: It’s a simple way to reassure landlords that their property is in good hands, without crossing any privacy lines.
5. Celebrate the Good Stuff
Property freshly painted? Garden looking sharp? Use your Agent Video to show the wins, not just the worries. Landlords love knowing their property is in great shape, and seeing it firsthand builds confidence.
🌿 Try this: “Just wanted to show off the newly landscaped backyard – it’s looking fantastic.”
✨ Final Tip: Keep It Natural
You don’t need to be a video star. Just be yourself, clear, professional, and personable. Agent Videos aren’t about being perfect; they’re about being present. Want to see some examples of Agent videos? Click here.
Start using Agent Video today and turn every report into a more engaging, human experience. Want help getting started? Our team is just a click away. Click here to book a demo!
